The Football Association (FA)

The Football Association (FA)


FA Umbro National Football Centre (St Georges Park) Comprehensive Business Plan


The FA had been considering the creation of The Umbro National Football Centre (now St George's Park) for some time with a particular emphasis on player development, from grass roots to elite, coach development and to create a home for the ever-developing FA Learning Department.

The Leisure Consultancy team and Drivers Jonas Sport were commissioned by the FA to produce a comprehensive Business Plan for the FA Umbro National Football Centre. Preparation of the Business Plan informed the facility design and individual components of the proposed development resulting in a number of refinements being made to the concept resulting in a revised brief and capital budget.

The study process was wide ranging and included a number of different elements namely:

  • Site & Area Appraisal - a review of The Umbro National Football Centre site, Burton and the wider area
  • Data Review - including the FA's intentions and those of potential partners
  • Review of Market Trends - within relevant markets, including: football; leisure; health; fitness; and education
  • Review of Supply & Demand - taking into consideration existing (and planned) facilities of relevance and assessment of potential demand generators 
  • Financial Appraisal  - based on key user groups such as FA Learning, the wider football 'family' and the corporate market
  • Economic Appraisal - evaluating the monetary and non-monetary benefits of the development proposal

Now developed, it is clear that the Football Centre will be instrumental in establishing England as a renewed world force. The ability to perform on the international stage as an equal will be considerably improved by this development.   

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