New City Centre Pool - Bradford

The Leisure Consultancy as part of a multi-disciplinary team led by Drivers Jonas is preparing a Market and Financial Feasibility Study for a new city centre pool and associated leisure facilities in Bradford on behalf of the Council. The team is presently undertaking a detailed assessment of the market, assessing both current and future demand and identifying gaps in provision. Market trends across a range of sport and recreation sectors are being examined, together with a review of existing and planned relevant supply. Further primary research includes a postal questionnaire distributed to local schools, as well as a website questionnaire to assess public demand for a new facility. A wide ranging programme of meetings is also undertaken with facility operators, representatives of governing bodies of sports and other relevant stakeholders.

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