Marketing Plans & Research

Lancaster City Council

Understanding the dynamics of the market is a key skill in advising clients and forms the basis of much of our work. We have a particular strength in appraising new and existing markets (both UK and overseas), underpinned by tailored consultation. Particular consultation techniques used by the practice include: one to one interviews; focus groups; workshops; questionnaire surveys; and public meetings. A good example of our market research process was our study examining the Sailing Links between the Southern North Sea/English Channel area and the Scottish Canals which utilised innovative web-based techniques to successfully reach "difficult to access groups".

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