Brighton Dome and Festival
The Leisure Consultancy team is delighted to announce that it has recently been appointed to prepare a Commercial Feasibility Study for Brighton Dome and Festival. The rationale for this important piece of work is underpinned by the need to optimise revenue generating opportunities to support its artistic product through maximising market opportunities. The Dome presently plays a key role in promoting Brighton as a visitor destination, most particularly in relation to its performing arts programme, its heritage, market position and role as a focal point for the Cultural Quarter in the city.
As part of the Study, we are reviewing all current commercial activity undertaken at the Dome and from this the team will identify a range of options for future revenue generation. This will allow the Dome to continue to thrive and contribute both regularly and nationally to the Performing Arts ‘scene’.
11 May 2010
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