Management & Trustees of Brighton Dome & Festival Ltd
Assignment:
Preparation of a Commercial Feasibility Study for Brighton Dome & Festival Ltd (BDFL)
Background:
The Management & Trustees of BDFL were pleased to appoint the consulting team to carry out a Commercial Feasibility Study. The rationale for the project centred on: revenue generation to grow support of its artistic product; optimising market opportunities; and addressing an over -reliance on grant aid.
The study considered potential options for the future development of BDFL in developing a realistic but ambitious commercial strategy to maximise the potential contributions from selected commercial income streams. There were inevitable changes in structure affecting both staffing, capital investment and the trading company as a result of our recommendations.